Today, CABIA ran a full-page ad in USA Today calling out Governor Gavin Newsom for the job losses that have resulted from the state’s fast-food minimum wage hike. 
 
The ad shows that fast food jobs have dropped from 742,277 in January of 2024 to 736,861 in August 2024, citing an analysis from the Employment Policies Institute. The ad notes that while the Governor and his media team continue to “deny reality,” thousands of jobs are still at risk in California.  
 
“The Governor needs to wake up to the fact that his fast food minimum wage hike is a disaster,” said Tom Manzo, president and founder of the California Business and Industrial Alliance. “Overregulation and high-costs in California have made running a business nearly impossible. This wage hike is the final nail in the coffin for so many business owners who were already struggling to stay afloat. Newsom needs to face the reality of this misguided legislation and find a solution that rolls back his job-killing policy.”